Sample report
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GA4 audit report · sample
demo-store.example
11
Passed
6
Warnings
8
Critical
Data Collection · weight 35%
- Data StreamsPassed
1 web stream receiving events; no inactive streams.
- Data RetentionCritical
Event data retention is set to 2 months.
How to fix: Admin → Data Settings → Data Retention → set Event data retention to maximum available (14 months for GA4 free, up to 50 months for GA4 360). Enable 'Reset user data on new activity'
- Enhanced MeasurementWarning
Site search and form interactions are turned off.
How to fix: Enable in Admin → Data Streams → Enhanced measurement. Review each toggle: page views, scrolls, outbound clicks, site search, video engagement, file downloads, form interactions
- Cross-Domain TrackingWarning
Checkout runs on a separate domain that isn't in the cross-domain list.
How to fix: Configure cross-domain measurement in Admin → Data Streams → Configure tag settings → Configure your domains. Add all owned domains to the list
- Google SignalsPassed
Google Signals is on.
- Duplicate GA4 TagsCritical
Two GA4 configuration tags fire on every page, double-counting page views.
How to fix: Identify whether the duplicate comes from GTM plus a hardcoded gtag.js snippet firing together, or two GTM tags targeting the same Measurement ID, and remove one
5 more sections, the GTM audit and the priority fix list
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