100+ automated checks
Everything your GA4 setup needs, audited automatically
GA4 Sensei checks your GA4 property and Google Tag Manager container end to end — then tells you what's wrong, why it matters, and how to fix it.
Data Collection & Validity
Find every gap in what GA4 records
Data streams, enhanced measurement, cross-domain tracking, data retention, duplicate tags, bot and ghost traffic, self-referrals, (not set) pages, UTM hygiene, event naming, ecommerce and revenue integrity — checked automatically and explained in plain language.
Data Quality
Know which numbers you can trust
Anomaly checks on core metrics, engagement and conversions, currency mismatches, zero and negative revenue, event parameter cardinality and custom definition quota — the issues that quietly distort reports long before anyone notices.
Insight Activation
Make sure your data is actually used
Key events, Google Ads conversion import readiness, Search Console, BigQuery, AdSense, Search Ads 360 and Display & Video 360 links, audiences and custom channel groups.
Beyond the GA4 audit
Full Google Tag Manager audit
Link a GTM container to run 20 checks across structural health, triggers and firing logic, events, governance, ecommerce and revenue integrity, attribution, privacy and infrastructure — plus a combined GA4 + GTM report that cross-references both.
Consent & PII scanning
Consent Mode settings, cookies set before the user interacts with the banner, IAB TCF signals, consent banner presence and third-party pixels — and personal data such as emails in page URLs, titles and event parameters.
Monitoring & alerts
Schedule re-audits weekly or monthly (daily on Growth and above). When a check changes status, you get an email listing exactly what changed.
One-click auto-fix
On paid plans, supported findings have a Fix It option. You review the exact change first; GA4 Sensei then applies it to your GA4 property or GTM container.
PDF reports
Download any audit as a PDF — GA4, GTM, or both combined — ready to share with a client or your team.
App tracking
For app streams: install, crash, revenue, screen and deep-link tracking, plus Measurement Protocol validation and secret hygiene.
Run every check on your own property — free
One GA4 property, every check, no credit card.